500 word essay

Explain how representations in music videos are chosen to produce the artist(s). Refer to one of the music videos you have studied to support your answer. [10]



Representations are chosen very carefully in the production of an artist's music video as it can have a huge impact on the meaning of the song, how it reaches its audience, and how they react to it.
In Corinne Bailey Rae's music video associated with her song 'Stop Where You Are', the representations are shown clearly to the audience so they can see the meaning behind her carefully constructed lyrics. The song is about helping others and taking others less fortunate than yourself into consideration and making their life better before you leave them behind. This music consists of different ages struggling in their everyday life and uses them to show the audience how just a few minutes of your time can impact their day and their life massively. The first person we see is a teenage girl who is shown to us through a long shot to show the audience that she is alone. She also has her hood up and it appears she is trying to hide to show she is shy and upset, possibly from the cause of other people. The artist, Corinne Bailey Rae, later appears to sit down with the girl in a dark corridor to attempt to make her feel better. After we are first shown the teenage girl, we are shown an adult female who is sat on her own and appears to be homeless. A businessman who appears to be wealthy is later seen passing her and ignoring her as she pleads for help but he comes back with a coffee for her and sits down and has a conversation with her which cheers her up as she starts to smile a lot more. The representation of age has been chosen as it can show that anything bad and something that can impact someone's life and mental health, can happen to anyone, no matter when you were born.
Secondly, the same video uses the representation of class really well to reveal to the audience that no matter what class or wealth you were born into, we are all equal to each other and we can all help each other to make everyone happier. This is again shown really well through the use of the homeless women and the businessman. They are both very different in class but the man who appears to be higher in class is still willing to help the homeless women and sit down with her and it cheers her up as she starts to smile. Even though he would've had work to do, he took time out of his day to cheers someone up less fortunate than him and it impacted her a lot as shown in the video. The use of this is perfect for the audience and is an attempt to make the world nicer to each other and help the less fortunate out.

Shelter

Does it succeed?
I think shelter succeeds in getting the right point across that they want to. Their use of big, bold text over the face layer is eye-catching and intriguing to anyone walking past. They also limit the number of words used for the main text so that someone can read it quickly when passing it but these words still get their message across easily and make you feel like you want to and need to help.
Next, they use the common person in the faces behind the writing so it makes us feel like it can happen to everyone. By doing this it really gets their point across to the reader and makes them feel sympathy for the person in the poster.
Next, they used a harsh colour in the main text, red, so that it stands out. Red is also the colour of blood which can signify pain so this shows us that the homeless go through a lot of pain and need our help urgently.

Music Video - due Friday 24/04/2020

Notes on Titanium

• The first shot clearly shows someone upset on the floor but as a few more shots are revealed it is clear that there has been damage caused to the surroundings as the camera angle gently sweeps his surroundings and then there is a long shot which reveals he is in school and we see the boy fully for the first time.
• As we look at him on the floor the camera angle is pointing down at him which shows we are stronger than he is but then he stands up and the camera angle becomes level with him. This is done to show he is fighting through the pain and he is becoming more positive instead of crying of the floor waiting for something to happen. 
•  We have a shot from behind him over his shoulder which shows us the path he is taking through the corridor. This is shown as a long walk and will help us understand his feelings more as he takes the walk.
• The next shot shows him side on where we see a teacher on the phone with the door ajar. Suddenly, we are in the classroom with her as the camera position changes and this is so we can clearly see her mouth as the words 'police' which helps us assume the kid is in trouble.
• After this, they use a hat to help us understand the boy further. He sees the teacher on the phone and he uses the hat to hide himself after the teacher looks away and shuts the door. This could indicate the boy is shy and just wants to be left alone which helps us build sympathy for him. 
• As he comes to the exit doors of his school the clip is slowed down in editing and the camera gives us a side view of him and we take the final walk with him out the corridor and through the doors. This way we can see his body language from the distance of the shot and we can follow him on his unknown journey.
• It quickly switches to a police car moving towards the camera and as it comes closer we see the hat of the boy quickly moving away but we don't see the full body of the boy. This is to show that he is trying to remain inconspicuous as the camera can't even see him.
• When the song reaches the chorus and the beat drops, the pace of the clips change. Before all the clips were slowed down so we could catch what was happening and we could process what was happening. Now, as the music speeds up, the clips have been sped up and we are following the boy moving away quickly on a bike. 
• Every frame only lasts a second before it quickly switches. This is done so we get a feel for the hurry and panic the boy is in as the editing looks panicked when it keeps switching. 
• As we leave the chorus and the pace of the song slows down again, so down the pace of the video and it is slowed down below normal speed. However, the boy looks more relaxed which leads us to believe that he got away.
• As he enters the house, the camera angles switch from how they were at the beginning. The camera is now lower than the boy which leads us to think he is more confident and powerful than us which is a direct contradiction from the start. 
• As he is packing his stuff, it shows us an angle that allows us to clearly see what he is grabbing and gives us a clear view of him throwing teddy bears behind him in the air. 
• As the police start to enter his home, we see his powers for the first time. The keys fly into his hands which is done through editing to help him avoid the police. 
• We are then slowly moved through the house with the police in slow motion even though it is the chorus which is the first time in the song the chorus has slowed down the pace of the video.
• The policeman walks into the room the boy was in and sees teddy bears spinning in the air, the same ones he threw. The editing has been done so we can now get a feeling for the boy's powers and why he is getting chased. 
• The next frame is ended as we see the bright sun blind the camera and we switch to the boy climbing out of a bush with the sun dimmed in the background. This shows to the audience he has been running all day as the sun is now setting in the distance. 
• As he moves through the forest each clip gets gradually darker as we move towards night time which allows us to see the police's torches as they search for him. As he realises the torch behind him, the pace speeds up which shows the audience there will be a pursuit for the boy. 
• As the pursuit is carried out, our main source of light switches from the sun to the torches of the policemen.
• Now all the lights are shone towards the kid as he is kicked to the ground and the car lights are turned on which focuses all attention on the boy. 
• Finally, we see his powers realised through editing as a shockwave hits the policemen away from him. The editing is perfect as flows throughout the clip without juddering making it clear to the audience.

Notes on Stop Where You Are

• In the first few clips, it is very slow and fits the beat of the song and when light is mentioned, we see light shine into the camera from behind the singer. 
• It shows the same girl twice in two different clips looking lonely, sad and defenceless as the camera is positioned at a distance from her and above her.
• The video is shown is different lights, both high-key and low-key. This is to show that life can be good and bad at times but the singer is telling you to stay positive. 
• The video shows a girl getting bullied who then runs away and with editing, the singer stops everyone in motion and continues to sing.
• The next clip shows someone sitting in a dark staircase being shown to us through the sun reaching through some cracks. This person then gets ignored when asking for help.
• The music video includes people that are unique from other people and tells a story that we are all the same no matter our appearance or how we first seem. 
• As the song speeds up and becomes more positive, the light seems to shine through and people are doing more upbeat activities like dancing. 

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