Q1 DIRT sheet

 

500 word essay

Explain how representations in music videos are chosen to produce the artist(s). Refer to one of the music videos you have studied to support your answer. [10]



Representations are chosen very carefully in the production of an artist's music video as it can have a huge impact on the meaning of the song, how it reaches its audience, and how they react to it.
In Corinne Bailey Rae's music video associated with her song 'Stop Where You Are', the representations are shown clearly to the audience so they can see the meaning behind her carefully constructed lyrics. The song is about helping others and taking others less fortunate than yourself into consideration and making their life better before you leave them behind. This music consists of different ages struggling in their everyday life and uses them to show the audience how just a few minutes of your time can impact their day and their life massively. The first person we see is a teenage girl who is shown to us through a long shot to show the audience that she is alone. She also has her hood up and it appears she is trying to hide to show she is shy and upset, possibly from the cause of other people. The artist, Corinne Bailey Rae, later appears to sit down with the girl in a dark corridor to attempt to make her feel better. After we are first shown the teenage girl, we are shown an adult female who is sat on her own and appears to be homeless. A businessman who appears to be wealthy is later seen passing her and ignoring her as she pleads for help but he comes back with a coffee for her and sits down and has a conversation with her which cheers her up as she starts to smile a lot more. The representation of age has been chosen as it can show that anything bad and something that can impact someone's life and mental health, can happen to anyone, no matter when you were born.
Secondly, the same video uses the representation of class really well to reveal to the audience that no matter what class or wealth you were born into, we are all equal to each other and we can all help each other to make everyone happier. This is again shown really well through the use of the homeless women and the businessman. They are both very different in class but the man who appears to be higher in class is still willing to help the homeless women and sit down with her and it cheers her up as she starts to smile. Even though he would've had work to do, he took time out of his day to cheers someone up less fortunate than him and it impacted her a lot as shown in the video. The use of this is perfect for the audience and is an attempt to make the world nicer to each other and help the less fortunate out.

Shelter

Does it succeed?
I think shelter succeeds in getting the right point across that they want to. Their use of big, bold text over the face layer is eye-catching and intriguing to anyone walking past. They also limit the number of words used for the main text so that someone can read it quickly when passing it but these words still get their message across easily and make you feel like you want to and need to help.
Next, they use the common person in the faces behind the writing so it makes us feel like it can happen to everyone. By doing this it really gets their point across to the reader and makes them feel sympathy for the person in the poster.
Next, they used a harsh colour in the main text, red, so that it stands out. Red is also the colour of blood which can signify pain so this shows us that the homeless go through a lot of pain and need our help urgently.

Music Video - due Friday 24/04/2020

Notes on Titanium

• The first shot clearly shows someone upset on the floor but as a few more shots are revealed it is clear that there has been damage caused to the surroundings as the camera angle gently sweeps his surroundings and then there is a long shot which reveals he is in school and we see the boy fully for the first time.
• As we look at him on the floor the camera angle is pointing down at him which shows we are stronger than he is but then he stands up and the camera angle becomes level with him. This is done to show he is fighting through the pain and he is becoming more positive instead of crying of the floor waiting for something to happen. 
•  We have a shot from behind him over his shoulder which shows us the path he is taking through the corridor. This is shown as a long walk and will help us understand his feelings more as he takes the walk.
• The next shot shows him side on where we see a teacher on the phone with the door ajar. Suddenly, we are in the classroom with her as the camera position changes and this is so we can clearly see her mouth as the words 'police' which helps us assume the kid is in trouble.
• After this, they use a hat to help us understand the boy further. He sees the teacher on the phone and he uses the hat to hide himself after the teacher looks away and shuts the door. This could indicate the boy is shy and just wants to be left alone which helps us build sympathy for him. 
• As he comes to the exit doors of his school the clip is slowed down in editing and the camera gives us a side view of him and we take the final walk with him out the corridor and through the doors. This way we can see his body language from the distance of the shot and we can follow him on his unknown journey.
• It quickly switches to a police car moving towards the camera and as it comes closer we see the hat of the boy quickly moving away but we don't see the full body of the boy. This is to show that he is trying to remain inconspicuous as the camera can't even see him.
• When the song reaches the chorus and the beat drops, the pace of the clips change. Before all the clips were slowed down so we could catch what was happening and we could process what was happening. Now, as the music speeds up, the clips have been sped up and we are following the boy moving away quickly on a bike. 
• Every frame only lasts a second before it quickly switches. This is done so we get a feel for the hurry and panic the boy is in as the editing looks panicked when it keeps switching. 
• As we leave the chorus and the pace of the song slows down again, so down the pace of the video and it is slowed down below normal speed. However, the boy looks more relaxed which leads us to believe that he got away.
• As he enters the house, the camera angles switch from how they were at the beginning. The camera is now lower than the boy which leads us to think he is more confident and powerful than us which is a direct contradiction from the start. 
• As he is packing his stuff, it shows us an angle that allows us to clearly see what he is grabbing and gives us a clear view of him throwing teddy bears behind him in the air. 
• As the police start to enter his home, we see his powers for the first time. The keys fly into his hands which is done through editing to help him avoid the police. 
• We are then slowly moved through the house with the police in slow motion even though it is the chorus which is the first time in the song the chorus has slowed down the pace of the video.
• The policeman walks into the room the boy was in and sees teddy bears spinning in the air, the same ones he threw. The editing has been done so we can now get a feeling for the boy's powers and why he is getting chased. 
• The next frame is ended as we see the bright sun blind the camera and we switch to the boy climbing out of a bush with the sun dimmed in the background. This shows to the audience he has been running all day as the sun is now setting in the distance. 
• As he moves through the forest each clip gets gradually darker as we move towards night time which allows us to see the police's torches as they search for him. As he realises the torch behind him, the pace speeds up which shows the audience there will be a pursuit for the boy. 
• As the pursuit is carried out, our main source of light switches from the sun to the torches of the policemen.
• Now all the lights are shone towards the kid as he is kicked to the ground and the car lights are turned on which focuses all attention on the boy. 
• Finally, we see his powers realised through editing as a shockwave hits the policemen away from him. The editing is perfect as flows throughout the clip without juddering making it clear to the audience.

Notes on Stop Where You Are

• In the first few clips, it is very slow and fits the beat of the song and when light is mentioned, we see light shine into the camera from behind the singer. 
• It shows the same girl twice in two different clips looking lonely, sad and defenceless as the camera is positioned at a distance from her and above her.
• The video is shown is different lights, both high-key and low-key. This is to show that life can be good and bad at times but the singer is telling you to stay positive. 
• The video shows a girl getting bullied who then runs away and with editing, the singer stops everyone in motion and continues to sing.
• The next clip shows someone sitting in a dark staircase being shown to us through the sun reaching through some cracks. This person then gets ignored when asking for help.
• The music video includes people that are unique from other people and tells a story that we are all the same no matter our appearance or how we first seem. 
• As the song speeds up and becomes more positive, the light seems to shine through and people are doing more upbeat activities like dancing. 

Old Spice

Lucozade homework

Print advert analysis google slides

DIRT 2B Industry and Audience

Big Issue Task - Due 27/03/2020

Notes made from the presentation

History

• Founded in 1991 by John Bird and Gordon Riddick who were friends since university.
• They launched The Big Issue to help dismantle poverty by creating an opportunity for homeless people because the number of homeless people was growing in London.
• Since starting, it's helped more than 92,000 vendors earn £115 million.
• A vendor is a homeless person who is selling the magazine.
• Magazine sold to vendors for £1.25 who then sell the magazine for £2.50, making them a micro-entrepreneur who is working and not begging.
• It was founded for additional support for vendors and services to help them address their issues of homelessness.
• Since being established, it has helped provide services like housing, education, finances and health for homeless people, helping them to regain their independence. 

Financial background

• The body shop provided capital to the equivalent of £50,000, which helped publish the magazine. 
• The magazine was initially published every month but became weekly as the magazine gained success. 
• In 2001, the magazine sold 300,000 copies every week but this reduced to 125,000 in 2011.
• In January 2012, they relaunched with an increased focus on campaigning and political journalism which helped to increase the cover price.
• In 2016, they surpassed 200 million sales of the magazine.

Political context

• The magazine includes a political section that focuses on ending homelessness, such as making more shelters so that there is more availability for those sleeping on the streets through the cold nights.
• They also include articles about reducing poverty in England such as the Isle of Man. 
• The problem is being tackled so that it doesn't grow and become a bigger issue in the future. 

Denotation = what you see (the shape of Africa in the poster)

Connotation = what this suggests (it's the focus of this issue)

Source A

Analysis
Denotation = Trump is holding the Earth
Connotation = To show Trump is in charge of Earth and controls everything it does.

Denotation = Trump's head is bigger than the Earth and his body
Connotation = To show he is again in charge of the Earth but to show he is also getting big-headed and isn't thinking about consequences.

Denotation = The caption has words in different sizes
Connotation = It makes the keywords stand out and makes the readers realise and entices them to read.

Denotation = Someone flying above Trump on an Eagle looking down on him.
Connotation = This shows someone is looking over Trump not liking what he is doing and shows he might not be as powerful as he thinks.

Denotation = The White House in the bottom right-hand corner with a man running away from it.
Connotation = That what Trump is doing is scary and making people not want to be with him.

Masthead = The masthead is bold and stands out against the background colour so everyone can see who published the magazine.

Main image = The main image has been edited to stand out for the audience and lets them know what this issue is about.

Coverlines = The coverlines allow the readers to see extra stories that are included within this magazine. 

Pug = The pug in this issue updates the readers on sales that the big issue is having.

Colour = The blue background makes it seem like he is in the sky depicting him like a god-like figure adding to the powerful connotations they are giving him.

Layout = Trump has been enlarged and centred to make him the catching image of the issue.

Images = Trump, the Earth and the White House have all been used to create this powerful image of Trump to contrast with the text of him getting too powerful and foreseeing something bad to happen.

Comparison of two front covers

Source B

Being compared with the picture analysed above.

In source A, the big issue uses the main image in comparison with the text to show that Trump is getting too ahead of himself and thinks he is too powerful. It hints at him abusing his power thinking he can control the world and that people are scared at in. However, Source B is a direct contrast as it presents Trump as a weak individual and almost like a joke. It describes him as a flake which is known for being crumbly, especially under pressure, and the main image is him as an ice cream that is melting which could show that he is losing his power over the country and is slowing melting out of power.

However, even though the two pictures are very different, the texts are both negative towards Trump. In Source A, they say 'what's the worst that could happen...' which is used to show Trump's naivety to what he's doing and that he is blindsided to the negative impacts he is having. In Source B, they use a pun of 'flake news' to show the readers how they are being given fake news from Trump, again being very negative about him.

Finally, they both have enlarged Trump and centralised him so he is the key focus within the front cover. This is to catch the reader's attention as Trump is a massive key figure anywhere in the world today and it would interest people as to why he is on a front cover. This would also help the vendors to sell their copies which ultimately, can help towards ending the problem of poverty and homelessness.


Essay question
Explain how the representations in magazines reflect their contexts. Refer to the two The Big Issue front covers you have studied. (15 marks)

The representations given from a magazine are crucial in helping the reader understand the context being given. In Source A, they use a series of important images to help the reader identify the political context being given to them. The use of the White House underneath Donald Trump is used to iterate to the reader how he believes he is above where he sits and thinks he is the controller of the world. By using this specific layout in making Trump bigger than the Earth and the White House, where he lives because of his position in America, it shows that he himself believes he is more powerful than he actually is and hints at him abusing his power as president thinking he can get away with anything and be in control of everything.


The magazine uses representations really well to show the context to the reader. Another way they do this is by including the Eagle on the front cover above Trump. An eagle is the emblem of the United States and has been including to again create and show a political context to the readers. By laying the front cover out by putting this eagle above Trump, it's showing that no matter how powerful he thinks he is, the country will always be stronger. This will entice the reader to read this issue as it includes political context about a very powerful man and some issues he could face without him realising himself that he is coming to them.

In Source B, they link text and image together to create a context for the reader to infer. Using the ice cream picture which has been edited to look like Trump and linking this with 'flake news' shows to the reader that Trump has created some fake news to the nation and this, therefore, gives this issue of the magazine a political context that most readers would want to read about. This political context is crucial to showing the reader what the magazine is going to be about and again, is used to grab their attention to reading The Big Issue.

Another representation that they use to reflect the political context is then cover star. By using a cover star like Donald Trump, who is a very famous person within the world, it announces to the reader that this issue will include some political background on what Trump has been doing recently. This reflects this context as it uses someone who is very critical to the political world in a huge country worldwide like the United States of America to increase their popularity of the newspaper to people who would be more interested in this particular topic. It also draws your attention to the paper when you're walking past the vendors which will help them sell the papers on, which is the aim of the Big Issue to achieve their dream of reducing poverty and homelessness to the absolute minimum.

Overall, they use these clear representations to draw the reader's attention to the paper, and then with a closer look, you can identify a clear context and what The Big Issue is trying to show their readers. This reflects the context to the reader and makes the theme of most of the magazine apparent and helps the reader decide whether to buy this issue off of the vendor or not. 

Big Issue Off School Task

What is the big issue?
The Big Issue is a newspaper sold on the streets which was founded by John Bird and Gordon Roddick in September 1991 and was published in 4 continents. The Big Issue has become one of the UK's leading social businesses and was made to help the homeless or people at risk of homelessness make a legitimate income by selling them on the street to passers-by. This helps these people reintegrate into mainstream society and it the most widely circulated street newspaper. 

What does the big issue do?
In order to help these people, known as vendors, The Big Issue allows them to buy a copy of the newspaper and sell it on for a higher price making about £1 per copy they sell. 
Not only do they help people to afford houses and stay off the street, but they also help them taking control of their lives and solving issues that could lead them into being homeless.

Minecraft revision slides

Minecraft construction

BBC Radio 1

The task was to create out own radio 1 breakfast show which is between 3-5minutes long.
In my group was Daniella (an upcoming star being interviewed), Pheobe (JLS's new producer) and Saif (a caller).
I made a finish the lyric song and a worst dating experience for the topic of the morning.
I interviewed Daniella and Phoebe and spoke to Saif and Ella over the phone.
I chose Lewis Capaldi and JLS as they were British artists and JLS were in the news that week.
I interviewed Phoebe,then Ella on the game, Daniella and then Saif.
My target audience was 15-29 year olds.
I was asking questions the audience would want and was interviewing new people that are popular within my target audience. I also played songs that are popular.
My product fits the PSB remit as we included something for everyone.
I could've made the interviews quicker and asked less demanding questions.
They said that I need to fix the audio on one specific clip and clear some of the audio to make it easier to understand.
I faded the music well and spoke confidently, clearly and sounded upbeat. I kept the show running without any awkward pauses.
I would change the running order if I did it differently.

To improve, everyone said I need to balance my audio more so it is level with the other clips.

Radio 1 - 20 questions

1. Greg James has been presenting on Radio 1 for eight years but he started the Breakfast show on August 20th 2018 after swapping jobs with Nick Grimshaw who took over the drive time job.
2. The audience targeted are 15-29 year olds.
3. Commercial Radio stations rel on advertising where as BBC R1BS are all about their audience.
4. BBC Sounds, radio, mobile phone, computer, car
5. The audience can call in, text or email the show in order to interact with Greg James.
6. OFCOM regulates and they will watch out for bad language and deal with complaints.
7.BBC R1BS infom, entertain and educate their audience throughout their show in order to fulfil their remit.
8. Ben Cooper is more worried about quality radio and pleasing the audience than the listening figures.
9. Greg James comes up with his own games and quizzes to interact with his audience.
10. They promote British music by making sure that they play British music more often than anything else.
11. Through my slot, they played British and pop music to give the show an upbeat feeling in the morning.
12. Stormzy gets interviewed about his show and joins in with unpopular opinions.
13. You can win prizes and tickets to go see Britain's hottest music artists.
14. They have newsbeat to inform the audience, they educate the audience by giving facts and they entertain with music and games.
15. Commercial breakfast shows advertise companies that have paid them but the BBC R1BS don't use adverts.
16. My audience is 15-22 as the stories are funny and the topic is little childish to suit this age group. The music is also for this age group.
17. From 1 April - 23 June 2019 Radio 1 have drawn in more listeners each week. BBC Radio1 had a weekly reach of 10.56 million listeners ages 10+, which was an increase from the 10.25m last year.
18. They use a remit, scope of bbc world service, service budget, contribution to bbc public purpose and annexes to this license.
19. Radio 2 is the radio targeted more towards a mass audience.
20. Radio 5 is most aimed for a niche audience.

BBC Radio 1 - google slides

Jungle Book Group Essay

https://docs.google.com/document/d/1qHDFcExYLMJAxUJoiOn4uUqVpyBKRg33unQ6ae3m_Bo/edit

NEWS PPE DIRT

Jungle Book Essay question

Explain how the production and distribution of major Hollywood films has changed since the 1960s. Refer to the two versions of The Jungle Book to support your answer. In your answer you must: Explain how historical and economical contexts influence the production and distribution of major Hollywood films.



Liam
The ways in which major Hollywood films now produce and distribute their films has changed dramatically since the 1960s, when the first movie of The Jungle Book was released to the public to watch. In the 1960s, posters would've been used more to entice an audience but because of the technological advances we now have, the 2016 Jungle Book was treated to more ways to advertise and show off their re-make, mainly via social media and YouTube adverts. Therefore, I agree with the statement that the production and distribution of major Hollywood films has changed since the 1960s. To explain this, I will analyse both how they produced and distributed the 1960 movie and how the produced and distributed the 2016 remake and compare to find key differences and why this might be.

Thom
The 1967 Jungle book was Distributed to make the most possible money for Disney. The films were marketed by the use of posters and trailers that would appeal to kids and make them went to go watch the movie. When the movie was released it was continually re released to make the most money as possible. However, the 2016 Jungle Book was marketed in a way that it appealed to the widest possible audience. It's trailers were darker so that the film would appeal to a wider age group. The posters for the film highlighted the stars in the film, this would appeal to adults. The film was also marketed by social media, and cross promotion. Furthermore, the 2016 Jungle book heavily used nostalgia to help market the film to an older age demographic. All of this allowed the 2016 Jungle book to reach a wider audience than the 1967 Jungle book.


In 1967 to produce the The Jungle Book they used only 7 people to create the movie and spent a majority of their time drawing characters and scenes by hand and then animating them However, Disney developed this idea by using a multiplane camera which photographed a much larger number of layers of frames at once (sometimes as many as seven layers) of artwork,each at different distances from the camera and moving at different speeds which created the illusion of depth and almost 3D effect and allowed for tracking figures. It also enabled special effects to be created, such as moving water or flickering this would of been very modern and new for the time the movie was made and enticed an audience. This differs from 2016 where they spent a majority of their time using CGI to create the character through technology. And using blue screens to film the only real person in the movie, Mowgli.

Jungle Book fact sheets

Jungle Book marketing booklet

Daily Mail Front Cover Evaluation

1) The task we were given was to create a Daily Mail front cover for an older audience.
2) When researching front covers, I realised how big their headlines are and how big their photos and stories about the royal family are. I also saw that they love giving things away advertising this.
3)I used this front cover as inspiration and used it for similar colours. I used it for the advert in the top right corner and the but just underneath that.
4) I found getting the text to be closer together like a newspapers is more challenging and putting it into columns because they need to be in line and cramped to include more to the story.
5) My initial feedback was to unstretch my photos and take hard news out of the part where the 'free inside' is. I think mine was successful but could be changed a little to look more like a Daily Mail front cover.
6) I think my top half of the newspaper is good and my text looks realistic. To improve I would change my headline font and my side photo of the royal family needs changing.
7) I didn't realise the date and how pro royal family the Daily Mail are.